After years of modifying gear to improve performance and comfort, I decided to bring a few proven ideas to market—products shaped by real-world riding and validated by trusted cycling friends. That journey led to the creation of Sweat Buster®, Hot Sockee®, and most recently, the TF Braking® line of performance ceramic disc brake pads.

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I’m passionate about designing sporting goods and cycling products that solve real rider frustrations and improve areas where existing solutions fall short. Supporting an engaged rider community and creating products that genuinely enhance their experience is what continues to drive and inspire me.

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— Adrian Cesana
Founder, Trax Factory